Ten rules

The italian tiles are:

Italian tile is a high quality industrial product that is suitable for a wide range of applications: from furniture & accessories to urban planning, outdoor or indoor, in the private sector as well in the public one. Thanks to its modular approach and an amazing offering of shapes, colors and finishes, tile lends itself to creative and personalized installations. At the same time, tile has minimal damage costs (it can be spot-repaired) and is often marketed in ‘families’ of coordinated products – allowing for easy updates to an existing building/room.

Maintenance is simple. Often, warm water and neutral cleaners are the only cleaning products required. Additionally, tiles are inert and do not release any substance; therefore they do not increase the level of toxicity of cleaning products that, after use, are flushed into the ecosystem such as chemicals, and solvents. This easy maintenance contributes to consumer cost savings over the life of the installation.
Ceramic tile is a hygienic product that is suitable to be used even in a sterile environment.

Tile can be installed in a building to function as a heat sink. When the sun hits the tile, it absorbs the thermal energy and exhausts it over time, thus acting like a natural heater and reducing heating costs.
A product’s lifespan is an important factor to consider. Floor finishes such as carpet, sheet vinyl and natural hardwood have an expected life cycle of six years, 10 years and 15 years respectively, while the expected life cycle of porcelain, ceramic and mosaic tile is 50 years - TCNA Study of Floor Covering Costs, 2006

Italian manufacturers produce ceramic products suitable for ventilated wall facades. Tiles are one of the best options for this cladding system as they are mechanically strong and physically resilient to most of the hardships that deteriorate exterior walls. A building with this system is up to 30% more energy efficient.
The triple bottom line benefits of this value system include:

  • Planet: Reduced Energy Consumption; Reduced CO2 Emission; Reduced Resource Consumption; Long Lasting Solution.
  • People: Better Air Quality; Greener Building (Contributes to LEED Commercial and Residential Standards); Lower CO2 Footprint.
  • Profit: Reduced Energy Bills; Longer Life Cycle; Increased Productivity; Reduced Liability.
  • - Paul Shahriari, Founder GreenMind

Ceramic tiles contain no VOCs (Volatile Organic Compounds) that release gas prior to, during, or after installation. Products that meet stringent VOC restrictions contribute to LEED (Leadership in Energy and Environmental Design) credits for a project. In addition, tiles will not absorb odors from smoke, paint fumes or other contaminants, enhancing indoor air quality. Grout and adhesives, produced by leading Italian manufacturers, offer products that are solvent-free, nonflammable, extremely low-TVOC and low-odor.
Italian tile is an inert material manufactured from natural raw materials and will break down naturally at the end of its life cycle. Additionally, it is a recyclable product through the reuse of the material in the manufacturing process (minimizing natural resource use and waste).
A growing number of new products contain a percentage of recycled content, pre and postconsumer, and therefore can contribute points towards USGBC LEED certification.
Tile is resistant to extreme weather conditions, chemicals’ impact, fire, water, moisture, temperature change and UV rays; giving ceramics the edge in hard environmental stress situations.
Italian ceramic tile manufacturers are organized in industrial districts and are directly involve in the responsible management of their territory. They have direct control on the environmental and social impact of their manufacturing operations (air, water, waste, corporate social responsibility, etc.) and on the local trade of their products.

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