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Špina d.o.o.: from garage store to boutique

by Simona Storchi


It all started out in a garage in Poreč, on the croatian coast, just a few kilometres away from the Italian border. It was 1991. Today the 2013 Confindustria Ceramica Distributor Award winning company Špina d.o.o. is a successful distributor in both floor and wall tiles, ceramics, sanitary ware and bathroom furnishings, and has six showrooms in the main Croatian cities. From a plumbing supply garage store to an area of more than 10,000 square metres, Špina d.o.o. now develops ceramic products and ideas (for both indoor and outdoor), sanitary- and tapware solutions; it employs 86 people and has a 16 million euros annual turnover. The root of Špina’s successful story lies in the determination of its founder, Mr Josip Jurisevic, and in that of his family.
‘Twenty-two years have gone by, and today our company has six retail outlets – said managing director Robert Jurisevic when he got the Award at Cersaie. After the first store was established in Poreč, more were set up in the cities of Pula, Rijeka, Varaždin, and Split. The last one that was inaugurated was opened up in Zagreb and is specialized in bathroom decor.

The main step up took place in 2002 when a complete head quarter was created in Poreč, with offices, showroom and a warehouse. That was a great financial challenge to face but we took the risk and the results have proved us right.’
The company’s business partners, which include many Italian firms, have supported Špina since its launch, enabling the company to complete in just 5 years a 10 year development plan.
The company’s stated mission is to offer its customers high quality products of modern design, personalized solutions for architects and interior designers who are working on major housing developments. ‘Our major success – Robert Jurisevic goes on – is a recognized leadership in competence and product offer, both at a local and national level, from other operators as well as from our retail customers, major investors and architects.’ In order to make this possible and keep on having innovative products the company has made employee development a priority.
‘Our qualified and constantly trained staff enable us to monitor the latest trends, develop the market and establish good rapport with our customers. Since our aim is to offer constant new products, we work alongside companies which are able to guarantee innovation, creativity and high quality.’
Italian brands definitely get the lion’s share, especially when quality, innovation and creativity are concerned.
‘Setting up a show room – the managing director continues – is a business as well as a cultural challenge as it encourages people to rethink the house setting, drawing them to the concept of interior design.
We are able to provide customers with personalized solutions according to their specific needs in line with the most recent trends and international standards.’
The interior decoration and interior design of apartments and hotels, restaurants and beauty farms are delicate processes and require a carefully planned and dedicated choice of tools and materials. Špina believes that the sharing of know-how and technical meetings with its partners as well as the partecipation to trade fairs such as Cersaie, the richest and most important international exhibition for the ceramic sector, are key to the creation and maintenance of a competitive role on the market.
The latest company’s success is the opening of a showroom in the city centre of Zagreb, an exclusive three-story retail store for the most demanding clientele.
‘The basement hosts presentations, conferences, training courses for the employees and meetings with trade partners; the first floor is dedicated to sanitary ware; while the upper level focuses on flooring. Everyone is able to plan their own space of well-being and relaxation, to create their own personal dimension.’

The main Italian brands distributed by Spina D.O.O.:
Caesar, Cotto d’Este, ImolaCeramica, Armonie by Arte Casa, Musis Ceramica, Ce.Si, Bluestyle, Sicis, Trend

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