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Mirage & Studio Job: the POP novelty of Fuorisalone 2017

PopJob-installation_@MirageProjectPoint_Milan-2017

PopJob-installation_@MirageProjectPoint_Milan-2017

Mirage presented their new PopJob collection at the Mirage Project Point at via Marsala 7, in the Brera district, born through a collaboration with the Studio Job duo, of Job Smeets and Nynke Tynagel who are leading the international creative scene with their ornate, neo-Gothic and provocative style.

The PopJob collection, developed with the the aim of discovering new possibilities for ceramics with an innovative approach, detaches itself from the imitative creations typical of the ceramic sector, exploring an innovative graphic and playful style.

DISCOVER POPJOB COLLECTION
Why PopJob?

Nynke Tynagel explains it like this: “While visiting Mirage I noticed there was little use of relief and depth in some of their collection. Of “”course”” I understand this in practical terms, but it gave me an idea: a transparent enamel coating on top of embossed tiles would create a smooth floor, while also giving a sense of depth. Some of the Mirage collection consists of ceramic parquet tiles and they look almost no different from a real wooden floor. Why would you try to recreate a wooden floor? Why fake? Instead of this, we approached the wood structure in a more graphic way, exaggerating it and making a POP-like parquet with bright “”colours””, nothing like reality.”

The chromatic choice for PopJob comprises of 7 colours, characterized by neutral and pastel tones: Pop White, Pop beige, Pop grey, Pop Blue, Pop Green, Pop Pink and Pop Black. The innovative techniques used create a super glossy product, with intense pigmentation which enhances the effects of the chromatic colour saturation, to create flooring, cladding and rug-shaped ceramics in an unique style. The innovative interpretation of a classic and natural material and the varying chromatic pop colours, means that the PopJob collection is suited to many different projects and styles: from Nordic to elegant, contemporary, to neoclassical.

Last but not least, Mirage enters a temple of contemporary Northern European design, supplying the renovated Milanese showrooms of MOOOI, which can be found at 56 via Savona, with 200 square meters of PopJob cladding in the Pop Beige and PopGrey colours. The new Mirage collection will be leading the ‘A life extraordinary!’ exhibition, the presentation MOOOI have dedicated to the exploration of the worlds of interior design through the theme of hospitality.

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