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Mediterranean Home: standards and values

On Thursday 19th May, at Villa Guastavillani, an ancient manor house on the hills of Bologna, headquarters today of the AlmaLaurea of the University of Bologna, was presented the Manifesto della Casa Mediterraneathe Manifesto of the Mediterranean House. The name itself highlights the meaning and importance of a document which is paramount to the Italian association of bricks and roof tile manufacturers and to the two industries it represents..

It is not a white paper nor a position paper; it is a Manifesto. It is not, therefore, an examining tool nor a document asking for specific requests to the competent Authority. It is a Manifesto, i.e. a public, formal and solemn identity-making declaration stating that the brick and ceramic industries are protagonist and want to be key to contemporary architecture and construction. Definitely a clear and strong claim. The manifesto, which in its shorter version can be summarized in 7 points, is over 20 pages long, focusing on the potentialities that brick and ceramics have in the building industry, as identified by certified research institutes in construction – among them universities. A Manifesto giving priority to substance over form.

The reference to the Mediterranean Home aims at bringing back up a model of construction that in history has shown architectural quality, durability, comfort, attention to design, and highly antiseismic efficiency. These values, appropriately evolved, can still be leading values in the construction industry, in Italy and worldwide. Construction and living rules strongly linked to local landscape and the environment; building envelopes creating healthy and comfortable living spaces; high levels of energy efficiency; safe and antisesmic buildings; they all are a proof of value of the Mediterranean Home, and highlight the potentiality of ‘demolish and rebuild’ – the high road to residential property requalification in Italy, also in terms of zero soil consumption.

An important mark which underlines the value of Italian bricks and ceramics in construction confronting the common – and wrong – idea that only other structural or coating construction materials can boast first class environmental and construction standards.

[ Editorial of Cer Magazine NEWS n. 5/2016, the Ceramics of Italy e-magazine ]

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