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Italian ceramics back in the spotlight at Maison&Objet

A total of 23 brands are representing Ceramics of Italy at Maison&Object, the prestigious trade fair to be held in Paris from 24 to 28 January 2014. This year Edi.Cer and the Italian trade promotion agency ICE are repeating the initiative to showcase Italian ceramics at the French exhibition of home and interior design.

The two joint stands (Q15-R16 and Q29-R30) organised by Ceramics of Italy / ICE will occupy a total floor space of 300 sq.m in Hall 5B “Actuel”. These stands will host companies representing the range and quality for which Italian ceramic products are renowned: Atlas Concorde, Casa Dolce Casa, Casalgrande Padana, Ceramiche Refin, Cooperativa Ceramica d’Imola, Cotto d’Este, Cotto Veneto Group, Emilceramica, Fap Ceramiche, Fincibec, Floorgres, Gambini Group, Gamma Due, Gigacer, Litokol, Marca Corona 1741, M.I.P.A., Mirage Granito Ceramico, Mosaico+, Rex, Sant’Agostino, Serenissima Cir and Vallelunga. The two areas designed by architects Dante Donegani and Giovanni Lauda, one of 240 sq.m and the other 60 sq.m, will host the participating companies along with a Ceramics of Italy / ICE info point where visitors can find out more about the unique qualities of Italian ceramics and their limitless potential for use.

The Italian participation at this major home design exhibition is coordinated by ICE, which has brought together the best of Italian production in terms of decoration, from tableware to home fabrics, from art and craftwork to ceramic tiles. This Italian presence is being promoted via the web, with regular newsletters sent out to 250,000 professionals in France and abroad, and through adverts in the printed media.

Maison&Object, a major world event for the interior design industry, is held twice a year in Paris (in January and September) and from 2014 onwards will also be held in Singapore in March. In a floor space of more than 130,000 sq.m, M&O Paris hosts around 3,000 exhibitors (45% from outside France) and attracts an attendance of 85,000 people. With eight halls, it offers a broad picture of interior decoration, from contemporary to classic, the world of accessories, table and kitchen decorations, textiles, ethno-chic, luxury and design.

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