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Ceramics of Italy to take part in Maison&Objet Asia for the first time

 

This year Ceramics of Italy will be taking part for the first time in Maison&Objet Asia, the second edition of the international trade fair for lifestyle fashions and trends to be held from 10 to 13 March in Singapore. The participation of Italian ceramic companies in the show is being organised jointly by Confindustria Ceramica’s subsidiary Edi.Cer and by the Italian Trade Agency ITA.

 

The Ceramics of Italy collective will extend over two areas (stands F46-G45 and G46-H45) in the Marina Bay Sands Exhibition Center and will host a total of nineteen ceramic companies: Ceramica Del Conca, Ceramiche Ascot, Ceramiche Sant’Agostino, Coem, Cottoveneto, Edimax Gruppo Beta, Fap Ceramiche, Fincibec, Florim, Keope, M.I.P.A., Marazzi, Mirage Granito Ceramico, Nuovocorso, Ornamenta, Rondine, Simas, Target and Vallelunga&Co.

 

Maison&Objet is a creative and sophisticated event which, based on its proven track record in Paris, will give Italian ceramic companies greater visibility and will serve as a gateway to the exclusive international market of Singapore.

Participation in the show is a strategic decision that will enable companies to reach the big players operating in the design and contract sectors in Southeast Asia.

 

Designed by architects Dante Donegani and Giovanni Lauda, the stand will not only host the participating companies but will also feature a Ceramics of Italy / ITA info point. Here, visitors will be able to find out more about the unique characteristics of Italian ceramics and their enormous potential for use and will have the chance to pick up the English language version of the official magazine Cer Magazine International, aimed at distributors, importers, interior designers, architects and construction firms, as well as the Ceramica Amica consumer guide in English.

The communication activities aimed at promoting an awareness of the Italian participation in the show include the website www.laceramicaitaliana.it, the e-magazine Cer Magazine News, the Ceramics of Italy social media pages and the English version of the magazine Cer Magazine International.

 

Maison&Objet Asia has chosen Singapore as a strategic hub for the ASEAN region, making it an ideal platform for companies seeking to enter exclusive New Luxury markets. It is an outstanding showcase for companies wishing to benefit from the opportunities offered by the rapidly growing Asian economies. As a partner event of the Singapore Design Week, on 13 March Maison&Objet Asia will be hosting a series of conferences, conventions and award presentations on architecture and design to celebrate the 50th anniversary of the foundation of the city-state and the friendship between France and Singapore. It is an annual B2B event and offers effective solutions to visitors in search of uniqueness and excellence. With an attendance of almost 14,000 local and international visitors, including both buyers and designers, Maison&Objet Asia has already proved its credentials as a highly successful trade fair.

 

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