( ! ) Warning: include_once(C:\wamp\www/wp-content/themes/ceramiche-smart/intpage-menu-.php): failed to open stream: No such file or directory in C:\wamp\www\wp-content\themes\ceramiche-smart-child\single.php on line 8
Call Stack
#TimeMemoryFunctionLocation
10.0000139264{main}( )..\index.php:0
20.0000141320require( 'C:\wamp\www\wp-blog-header.php' )..\index.php:17
31.421528431216require_once( 'C:\wamp\www\wp-includes\template-loader.php' )..\wp-blog-header.php:16
41.437228466808include( 'C:\wamp\www\wp-content\themes\ceramiche-smart-child\single.php' )..\template-loader.php:74

( ! ) Warning: include_once(): Failed opening 'C:\wamp\www/wp-content/themes/ceramiche-smart/intpage-menu-.php' for inclusion (include_path='.;C:\php\pear') in C:\wamp\www\wp-content\themes\ceramiche-smart-child\single.php on line 8
Call Stack
#TimeMemoryFunctionLocation
10.0000139264{main}( )..\index.php:0
20.0000141320require( 'C:\wamp\www\wp-blog-header.php' )..\index.php:17
31.421528431216require_once( 'C:\wamp\www\wp-includes\template-loader.php' )..\wp-blog-header.php:16
41.437228466808include( 'C:\wamp\www\wp-content\themes\ceramiche-smart-child\single.php' )..\template-loader.php:74

Expo 2015 celebrates Italian ceramics

One of the most important results of Universal Expositions, whose aim is to show excellencies to people coming from all over the world, has been the introduction of architectural-building solutions at the forefront of technology, which are bound to become the new pillars of the building industry (should they prove to be functional and effective, of course). It has been like that since the first edition, and it will be the same this year in Milan, where Italian ceramics will be fully celebrated as a good material for architecture.
The steel-glass building solution was first used at the Chrystal Palace in Hyde Park for the 1851 London Expo. It aimed at creating high resistance building envelopes that were also fine-looking, easy to use, fast to make and that could get easily dismantled at the end of the Expo. Since then, building materials have seen their role established and recognized among the large public and international designers. That has been the case with the steel/glass mix in London, as well as with the steel for the construction of the Eiffel Tower, or with plastics in the San Francisco exhibition; Milan Expo 2015 is ready to celebrate Italian ceramics.

That Italian ceramics would be employed in the flooring of the Italian Pavilion could almost be, if not expected, natural in itself. But that it should become a protagonist in over 30 National Pavilions, from Germany to United States, from China to Azerbaijan, from San Marino to Kuwait, from Ireland to Russia, from Turkey to Iran down to Austria and Ecuador (and the list could well continue) bestows upon it a special value. First, its double universality: ceramics is appreciated by large design studios from all over the world whose work has been commissioned with the most diverse communication and participation objectives. In addition to the pavilions, ceramics has also been employed by several restaurants inside the Expo which have chosen Italian tiles for their floorings.

Instead of working as a limit, this universality of language and geographic origins has enhanced the typical inner flexibility of Italian tiles. Tiles have not just been considered for their fine-looking touch but also for their durability and resistance to trampling wear, in the light of the over 20 million visitors who are expected this year in areas which will be for the most part exposed to the weather. But ceramics has also been chosen for practical reasons since tile installation is rapid and therefore fits in well with stand installation and construction which must be done in as little time as possible.

While during the last 25 years technological innovation and evolution in taste have turned porcelain stoneware from just being a technical material employed over industrial use to being a material good for covering envelopes, today Expo 2015 fully celebrates Italian ceramics as the 21st century material for architecture: a significant recognition, heralding further important honours.

May 2015

[ Editorial of Cer Magazine NEWS n. 5/2015, e-magazine of Ceramics of Italy ]

Serri_imgxeditoriale_2

Back