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European Water Label: a force for good for the bathroom furnishings industry and market

The European Water Label, already adopted by more than a hundred companies throughout Europe, will be presented for the first time in Italy at Cersaie, during a press conference due to be held on Wednesday 28 September at 11.00 am in the Services Centre, Block D.
This certification scheme is the most important of its kind in Europe and is proving to be an enormous catalyst for change and a ‘force for good’.
The continuity of our natural resources is one of the most important issues facing our future generations. With that in mind, the European Water Label was created and is now firmly established across Europe and beyond.
The Scheme’s online database and accompanying product label shows the water consumption characteristics of bathroom and kitchen products using a simple-to-understand approach so that consumers and industry professionals alike can choose products to suit their lifestyle in an informed and educated way.
The labelling scheme is proving to be a ‘force for good’.
What was once just a simple idea, and stimulating discussion amongst a group of like-minded individuals, is now a major influencer for all sectors in the European Bathroom and Kitchen supply chain.
The Scheme, created in partnership between CEIR, FECS and their membership has resulted in a scheme which fully embodies the nuances of individual participating countries. It has now blossomed into a stand-alone, not-for-profit scheme, encompassing 114 major bathroom brands and supporting a database of 9,600 registered products across 34 nation states.
The uptake of the Scheme is gathering pace with major manufacturers, retailers and the media registering their companies and lodging their support. The brands supporting the Scheme represent over 70% of the European bathroom market.
To enhance the visibility of the label in the market place a series of marketing, promotional and training material is available, direct from the Scheme website. This is being used by companies who have registered as a brand, scheme supporters and stockists.
It has become authoritative and well respected and, being entirely voluntary, it is inexpensive to operate, simple to administer, flexible and fast-paced to adapt to market changes.
As the Scheme is Industry led, it allows ongoing developments to reflect the market advancements with innovation and technological improvements. Although water is the main metric of the Scheme it is recognised that energy saving is also key to raising awareness amongst consumers of the importance of using water more wisely. A recent addition to the Scheme is the incorporation of an energy consumption calculator, providing consumers with knowledge on how much energy is used for heating hot water – allowing them to reduce consumption and save money on energy bills. As well as the addition of energy consumption data and technical specifications. The next stage is the inclusion of additional consumer information such as reparability and durability.
Although water is the primary metric of the Scheme it is recognised that energy saving is also key to raising awareness amongst consumers of the importance of using water more wisely. Since a quarter of household energy bills are associated with hot water, it is logical to include energy aspects to the label for taps and showers, along with a selection picked from 9 technical features providing the consumer with additional and relevant information.
The Scheme is now, undeniably, the most important labelling scheme of its type and is proving to be a huge catalyst for change and a force for good.
The European Water Label is exhibiting at Cersaie and will be happy to assist with your queries. If you wish to know more about the Scheme and how it could benefit you as a manufacturer as well as the consumers that buy your products, please come and visit us on Stand 5 in the service centre.

For more info, visit the European Water Label website.

 

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