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Cersaie, world.

by Andrea Serri

If there’s one thing that always strikes people about Cersaie – whether they are attending for the first time or have been taking part for years – it’s the sheer international scale of the exhibitors and visitors. While this might seem perfectly normal to inhabitants of metropolises such as London or New York, it is much less so in the case of Bologna, which for a week becomes the  world capital for the represented exhibition sectors.
This 34th edition of the show maintains – and significantly improves on – this tradition. For the first time ever, the number of countries of origin of exhibitors has passed the 40 mark (43 in total), ensuring more extensive and comprehensive global coverage than ever before. At the same time, international visitors hail from no fewer than 170 countries worldwide and make up around half of the total attendance of more than 100,000.
This international scale, this global dimension that we live and breathe for a week, allows us to present to the world the aesthetic and product trends that originate in Italy while at the same time gauging the reactions and feedback offered by such a diverse and cosmopolitan audience. The show is a unique global platform, a place where dialogue and interaction – the driving force behind all human endeavour – provides a clear idea of which of the proposed offerings can look forward to future success.
At the same time we must take two key factors into account: the awareness that the Italian ceramic industry is the world leader and must therefore compete primarily with itself; and the conviction that each goal is merely a milestone along a road that never ends.
This is our history. But it is also our future.

September 21, 2016

[ Editorial of Cer Magazine NEWS n. 10/2016, the Ceramics of Italy e-magazine ]
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