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Back from the U.S.

by Andrea Serri

Coverings 2017 fully confirmed the initial expectations of great success and enthusiasm: exhibit spaces went sold out months ago (+9.3%), while total attendees (including registered exhibitors) amounted to 27,708 (+9.9%). This latter increase particularly concerned contractors, installers and distributors.

But Coverings 2017 gives further food for thought. First, the increase in US ceramic consumption that has been going on in the last two years is expected to continue for at least another one and a half years, confirming that sustainability and duration are ideal preconditions to adequately develop an industry. Growth is significant both in percentages (6%) and absolute value, so much that it is also being perceived by the market.

Distribution, the priority channel to get goods onto the market, is progressively evolving into innovative ways. But volume growth does not signify more points of sale; on the contrary, they are being gradually reduced towards Home Centers, which consolidate the positions acquired during the crisis, and towards local manufacturers’ stores. A situation requiring close attention as it is bound to change, in the mid and long term, both the balance and competitive conditions  of the market itself.

April 26, 2017

[ Editorial of Cer Magazine NEWS n. 4/2017, the Ceramics of Italy e-magazine ]

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