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At Cersaie water is trendy

by Andrea Serri

Cersaie, the most important international exhibition for ceramic tile and bathroom furnishings, is launching for its 35th edition – and for the first time in history – a new advertising campaign specifically created for bathroom furniture. The billboard expresses the industry’s ‘dynamism’ and attention to ‘design’. Bathroom furniture hosts various product sectors under its cap – all different but strictly linked to one another: from towel rails to saunas, from sanitary fittings to bathroom furniture, from multifunction showers to whirlpool tubs and sanitary ware.
Techonological outstanding quality where selfcare and environmental health care (life), beauty and function (design) are uniquely merged. “Water is trendy” is the headline summing up the world of bathroom furnishings: there is no life without water, and design creates trends and style. The image conceived by Interpromex Comunicazione agency is an abstract form, full of energy, which can play with anyone’s imagination to remind of a dress or drapery: human-ware or house-ware.

Water is a universal resource and a common element for those companies daily shaping it and that, through design and technology, give it back to final consumers in a purer, more embracing and emotional way. Companies that include water and design as part of their projects belong to that small circle of realities where style and trends are combined with creativity, flexibility and attention to detail, with the ability to interpret the latest innovations through products of superior quality. This industrial tailoring labour is in the DNA of Italian manufacturing companies, having made them famous all over the world.
Fashion and design, over the years, have influenced each other in a sort of osmotic process from which both have received inspiration to create products of excellence. With the slogan “Water is style”, Cersaie becomes a water home, the ideal home for bathroom furniture manufacturers presenting their ideas and projects to the many professionals visiting the show.

[ Editorial of Cer Magazine NEWS n. 3/2017, the Ceramics of Italy e-magazine ]

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