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Worldwide architecture: the assets of Italian ceramics

by Andrea Serri

Thanks to years of effort and commitment, the Italian ceramic industry is fully engaged in the construction of large non-residential projects, in Italy as in the rest of the world: this is a big step forward the industry has achieved thanks to its commitment to embracing a new vision full circle. These efforts and the important results already achieved make a global leader of made in Italy, winning over international competitors as to projects created, geographical distribution, and innovation.

Without products for large areas (which have turned ‘tiles’ into ‘slabs’, a different name pointing out to innovation) featuring high performance parameters (that is impact and weather resistant), this evolution wouldn’t have been possible. It has to be said that Italian ceramics was already ahead of other construction materials as it holds higher LCA values compared to its substitutes, along with extraordinary variability and aesthetic versatility in colours, design and shapes.

The sale of these materials normally involves several actors – distributors, architects, important commissioners  – whose participation has entailed at least two deep adjustments to the business structure. First, new structures for the promotion of ceramics with a specific intended use; second, the creation of dedicated structures in order to provide more complex solutions than those resulting from a more traditional relation with independent distributors.

If you think that over half of the world population is urbanized, and that cities and metropolises increasingly mean large and tall buildings, one can well understand the almost infinite potential of Italian ceramic manufacturers within the global construction scenario.

November 29, 2016

[ Editorial of Cer Magazine NEWS n. 12/2016, the Ceramics of Italy e-magazine ]
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