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Italian style meets southern hospitality at Coverings 2013

With Coverings making its Atlanta debut from April 29 to May 2, 2013, Ceramics of Italy will offer its own brand of southern hospitality during the premier tile and stone event. The Ceramics of Italy booth (#2231) – designed by e+i studio of New York and organized by Confindustria Ceramica, the Italian Association of Ceramics, with support from the Italian Trade Promotion Agency – will serve as a central hub of activity and hospitality on the tradeshow floor. Focal point of the Italian Pavilion, the booth, a real Italian Piazza Ceramica, will feature a large open gathering space, piazza-like steps, and a dedicated Italian culinary team in the popular café and coffee bar. It will also include an information booth where representatives from the Italian tile industry will distribute the latest promotional materials and information on the nearly 80 Italian tile brands on display.

Piazza Ceramica

Since 1991, Ceramics of Italy has partnered with prominent architecture studios such as Bernard Tschumi, Aldo Rossi and Arquitectonica to create an exhibit during Coverings that does not only inspire attendees, but also serves the very functional purposes of reception, info point, café and trattoria. After wowing audiences last year – and receiving an Event Design Award for Best Trade Show Environment over 50’x50’ from Event Design magazine – Piazza Ceramica will return to Coverings in Atlanta to serve as Ceramics of Italy’s central stand.

Designed by e+i studio, a dynamic architecture and design firm based in New York, Piazza Ceramica will transform the 3,000 square foot space into a colorful, inviting and topographic piazza. On two sides of the exhibit, tile-clad steps in a gradient of colors essentially lift the corners of the pavilion to reveal the popular café, coffee bar and information booth. A large open gathering space serves as a social hub and channels the flow of visitors between the two mounds, which also double as seating. Guests can enjoy coffee and pastries in the morning, authentic Italian cuisine for lunch, and an open aperitivo in the afternoon, all prepared by the pavilion’s long-running Italian culinary team: Carlo Donadoni and Graziano Sbroggio of Spuntino Catering in Miami.

As the focal point of the Italian tile industry during Coverings, the architects designed the pavilion itself to be a design showcase. From the floors and walls to the steps and countertops nearly every surface is wrapped in Italian tile featuring a range of products from Italian manufacturers including: Atlas Concorde, Ceramiche Caesar, Emilceramica, Fioranese, Floor Gres, Lea Ceramiche and Marazzi. The floor tiles, set on a raised flooring system, will feature impressive water-jet cutting by Stratos to achieve a colorful topography-inspired floor with the latest porcelain tiles from Italy. Grout, nosing and cleaning products were also donated by Mapei, Profilpas and Fila Industria Chimica.

Surrounding the central stand, more than 50 exhibits from Ceramics of Italy member manufacturers will showcase the latest Italian tile products – from hi-tech porcelains to hand-made ceramics and mosaics. This year’s trend forecast features everything from long ceramic planks in wood and stone looks, 2cm-thick tiles for easy outdoor laying, and super slim tiles to geometric patterns, 3D textures, micromosaics and majolica-inspired tiles. In addition to tiles made with recycled content, new sustainable initiatives such as antibacterial and self-cleaning will also be prominent at the show.

This is a particularly special year for Italians. In addition to 2013 being the Anno della Cultura Italiana (“Italian Year of Culture”) in the U.S., it also marks the 20th anniversary of the Ceramics of Italy Tile Competition. To celebrate the occasion, Ceramics of Italy has organized a special interactive exhibit on the contest, showcasing the work of numerous North American architects and designers who use Italian tile in their residential, commercial and institutional projects. The exhibit will demonstrate how the A&D community uses Italian tile in new and innovative ways – from inventive patterns to energy saving systems. Past project winners include Leo A Daly, Belzberg Architects, Karim Rashid and Rene Gonzalez.

Announcements and awards

The annual Ceramics of Italy International Press Conference will take place on Tuesday, April 30 at 4:00PM in Room B208 where representatives from the association will discuss the state of the industry and promotional activities as well as trends. They will also announce the winners of the 2013 Ceramics of Italy Tile Competition who will present their projects in the institutional, residential and commercial categories. Immediately following, Ceramics of Italy will host a cocktail party in Piazza Ceramica (booth #2231) and announce the recipient of the 2013 North American Distributor Award, which celebrates the close connection between Italian tile manufacturers and their valued North American partners.

Installation Design Showcase

Ceramics of Italy will once again have a strong presence at the Installation Design Showcase, an initiative organized by show producers and the National Tile Contractors Association (NTCA). For the fourth edition, Italian ceramic and porcelain tile will be prominently featured in two installations, which are built onsite in front of attendees to demonstrate the highest level of design and installation excellence.

The official Ceramics of Italy installation will be an edgy, avant-garde bar and lounge space designed by Atlanta-based architects Margaret Nysewander and Michael Neiswander, of ASD, Inc., in partnership with contractors from RimRock Design and Mapei, who generously donated the setting materials. Playing with scale and texture, the bar will be clad in red-toned tiles from Ceramiche Caesar, Fap Ceramiche and Fioranese and set against sleek, stone-look floor and wall tiles from Ergon, creating contrast and highlighting the installation’s sculptural elements. Pulling the setting together is a group of jagged, colorful wall panels featuring tiles from Atlas Concorde and Fioranese. The installation makes the most of Italian tile as a highly functional, colorful, textural, sustainable, and durable material, making it the perfect choice for hospitality settings.

The role of Italian tile in the intersection of design and wellness will also shine in a second installation focused on healthcare. Using new products from several Italian manufacturers including Brix, Coem, Mutina, Impronta Ceramiche and Edimax, Atlanta-based design team, Mary Porter and Craig Anderchak, of VeenendaalCave Healthcare, will work with contractors from David Allen Company to create an inpatient room within a women’s birthing center. The installation will highlight the material’s hygienic and sustainable qualities while rethinking the aesthetics of healthcare spaces by using wood- and stone-look tiles, decorative mosaics, and ceramics that mimic other materials such as paper. The inpatient room will include an entry hall and an ADA-compliant bathroom as well as a realistic rendering of the remainder of the space.

A&D VIP Tour

In a new initiative this year, Ceramics of Italy is hosting a special A&D VIP Tour during Coverings where architects and designers will be treated to an authentic Italian lunch, an A&D Goodie Bag, a guided trend tour of the Italian Pavilion and the chance to win a free trip to Italy to attend Cersaie 2013.

Those looking for innovative building materials at Coverings should head to the Italian pavilion for inspiration. Ceramics of Italy will also be posting live updates and new product introductions from the Georgia World Congress Center on its Facebook page (facebook.com/CeramicTilesOfItaly) as well as on Twitter, Pinterest and Instagram (@CeramicsOfItaly).

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