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Ceramics of Italy ready to viva Las Vegas at Coverings 2014

In celebration of its Silver Anniversary, Coverings—the tile
and stone industry’s largest international exposition in North America—is headed to the
entertainment capital of the world for four days of tile, stone, and glittering
lights. From April 29 – May 2, 2014, the Las Vegas Convention Center will be the
ultimate meeting ground for industry experts, architects and designers, and Ceramics of
Italy is pleased to once again be the go-to source for design inspiration and hospitality on
the trade show floor. Located in the heart of the Italian Pavilion, Ceramics of Italy’s Piazza
Ceramica (Ground Level, Booth L9057)—designed by e+i studio and organized by
Confindustria Ceramica, the Italian Association of Ceramics, with support from the Italian
Trade Promotion Agency—will feature a large open gathering space, piazza-like steps, and a
dedicated Italian culinary team in the popular café and coffee bar. It will also include an
information booth where representatives from Ceramics of Italy will distribute information
on the Italian tile industry and serve as a focal point for the 100 Italian brands on display.

Piazza Ceramica and the Italian Pavilion

Designed by e+i studio, an innovative architecture and design firm based in New York, the
award-winning Piazza Ceramica will return to Coverings as an exemplar of contemporary
Italian design with a touch of Sin City flair. Transforming 3,000 square feet of space into a
colorful, inviting and dynamic piazza, the exhibit will showcase a range of products from
leading Italian manufacturers including: Atlas Concorde, Ceramiche Caesar,
Emilceramica, Floor Gres, Lea Ceramiche and Marazzi.
The floor tiles, set on a raised
flooring system, are water jet-cut by Stratos to create a curvy, topographic contour design.
And of course, the installation and maintenance of the space is made possible with grout,
nosing and cleaning products donated by Mapei, Profilpas, and Fila Chemicals.

The piazza is a perfect spot to take a break from the bustling trade show corridors. Two
edges of the exhibit essentially lift at the corners to create cantilevered, tile-clad banks that
reveal the ever-popular café, coffee bar and information booth; tiered seating above offers
a place to enjoy coffee and pastries in the morning, authentic Italian cuisine for lunch, and
an open aperitivo in the afternoon, all prepared by the pavilion’s long-running Italian
culinary team: Carlo Donadoni and Graziano Sbroggio of Spuntino Catering from Miami.
Additionally, two columns flanking the piazza will feature beautiful photography of the
winning projects of the 2014 Ceramics of Italy Tile Competition in the
commercial/hospitality, institutional, and residential categories—a dose of design inspiration
available any time of the day!

For those in search of innovative, eco-conscious and design-forward building materials, over
100 exhibits of Ceramics of Italy member companies will showcase the latest design
concepts and technical innovations in tile and adhesives in the Italian Pavilion. In terms of
decorative trends, bold graphics, patchwork patterns, three-dimensional surfaces and tiles
inspired by ancient stones, rustic wood and industrial materials will be prevalent throughout
the pavilion. Moving beyond interior ceramic surfacing, tiles designed for exterior cladding
and easy laying systems for renovations and landscape architecture will also make a big
impression. Location and contact information about all of the exhibitors can easily be found
using the new Ceramics of Italy App, available for download in the Apple iTunes and
Google Play stores for mobile devices and tablets.

Show attendees exploring the hallways of the Italian Pavilion will also come across the first
manifestation of Ceramics of Italy’s new “We Care” initiative, which begins with an avantgarde,
geometric wall presenting the Italian tile industry’s declaration of purpose. The
interactive manifesto wall will feature a beautiful, typographic arrangement of the Ceramics
of Italy mission, designed by the Brooklyn-based graphic design firm, Maiarelli Studio, on
one side. On the other side, Ceramics of Italy encourages attendees to tell the world
what they care about by writing on the wall and sharing their words on social media by
tagging @CeramicsOfItaly, #WeCare and #Coverings2014.

Announcements and Awards
For the 25th edition of Coverings, Ceramics of Italy will hold two press conferences in Room
S224. On Tuesday, April 29 at 3:00PM, Ceramics of Italy will hold a joint press
conference with CTDA to announce a groundbreaking new program called Good
Phytosanitary Practices. The following day, Wednesday, April 30 at 4:00PM, Ceramics
of Italy will hold its annual International Press Conference where representatives from
the association will discuss the state of the industry and cover the latest ceramic tile trends
in the North American market. They will also announce the winners of the 2014 Ceramics
of Italy Tile Competition, where winning architects and designers in each category will
present their projects, and the lead tile contractors and distributors will also be recognized.
Afterwards, Ceramics of Italy will host its annual Aperitivo Italiano at The Bank Nightclub in
the Bellagio Hotel and reveal the recipient of the coveted 2014 Confindustria Ceramica
North American Distributor Award, celebrating the close connection between Italian tile
manufacturers and their valued North American partners.

Installation Design Showcase
Demonstrating the symbiotic relationship between beautiful products, imaginative design
and expert installation, Ceramics of Italy will participate in the show’s annual live attraction:
the Installation Design Showcase. Over the course of four days, a team of Five Star
Contractors from Artcraft Granite, Marble, and Tile will build a sustainable, accessible
bath from the ground up in Booth 16097B. Designed by Daniel Huard of the US Green
Building Council Nevada Chapter, the vignette will showcase a number of Italian tiles
from companies like Ceramiche Caesar, Fioranese, Imola Ceramica, Lea Ceramiche
and Sicis that are not only sustainable but also suitable for a universally designed space
that is ADA-compliant. Some of the innovations visitors can expect to see include: installing
large (3m x 1m) and slim (3.5mm) format porcelain tiles, which will also be cut to clad a
custom-fabricated wash basin; cutting tiles to create a series of “waves” in a gradient
pattern on the floor; and installing mosaics on a curved surface.

A&D VIP Tour
Building on a successful initiative that launched last year, Ceramics of Italy is hosting a
special A&D VIP Tour during Coverings where architects and designers will be treated to an
authentic Italian lunch, A&D Goodie Bag, and guided tour of the Italian Pavilion. Interested
individuals can register at bit.ly/coveringsvip.

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