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Cersaie meets the Dukes of Este

[ Editorial of Cer Magazine NEWS n. 9/2015, e-magazine of Ceramics of Italy ]

The Ducal Palace in Sassuolo, the splendid Renaissance summer residence of Borso d’Este and his descendents, will serve as the setting for the International Press Conference and Cersaie Evening. For an evening this masterpiece of Italian baroque architecture, with its frescoed walls and ceilings, will become the residence of honour for exhibitors and visitors to Cersaie 2015, the foremost international showcase of ceramic tile, bathroom furnishings and other hard floor coverings.

But the link between Cersaie and the Ducal Palace of Sassuolo goes far beyond the mere geographical connection between the two capitals, that of the House of Este and the city that is renowned as the cradle of Italian ceramics. The work of the finest Renaissance artists has a direct correspondence with that of today’s star architects such as 2012 Pritzker Prize winner Glenn Murcutt, whose Keynote Lecture is the highlight of the ‘Building Dwelling Thinking’ programme; the frescoes and trompe-l’oeil paintings in the rooms and entertainment areas were the equivalent of the modern wall tiles and large-format ceramic panels on display at the exhibition; and the elegant basins in the ducal bathrooms, the finest solutions available at the time, have evolved in terms of design and water saving to become today’s cutting-edge ceramic sanitary fixtures and bathroom furnishings. And last but not least the Peschiera Ducale, the fishpond that served as a place of entertainment and leisure, is a prime example of the outdoor applications to which Italian ceramic tiles are perfectly suited.

But while on the first evening Cersaie 2015 takes a plunge into the past to celebrate its origins, the rest of the show has its sights set firmly on the future and the world at large.

September 2015

Cersaie-ospite-al-Palazzo-Ducale
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