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Cersaie 2015 to host the third stage of Ceramic Futures

by Elena Romani

On Wednesday 30 September at 3.00 pm the Architecture Gallery will be hosting a conference presenting the most important design ideas emerging from the third edition of Ceramic Futures: from poetry to science fiction. Promoted by Confindustria Ceramica and organised by Edi.Cer. SpA in cooperation with IdLab under the guidance of Stefano Mirti, this social networking project for Italian ceramics has seen the participation of students at Milan Polytechnic, the EnsAD (École Nationale Supérieure des Arts Décoratifs) in Paris and the IED (Istituto Europeo di Design) in Turin, who have exchanged ideas in the field of design and envisioned new scenarios, applications and potential developments for ceramic products.
Following an initial workshop held in the ceramic district where students had an opportunity to visit ceramic companies and institutions, they continued to work on their projects at their own schools during the months of May and June. As in previous editions, the entire process has been shared on a dedicated web platform (www.ceramicfutures.com/3), which dialogues constantly with Facebook, Twitter, Instagram and Google+ accounts. Anyone can connect up and post observations and comments, giving rise to a form of viral communication that is intrinsic to the medium.
The winners of “The Community” category are Cecilia Arata from IED Turin with the project “Blindness”; Clara Kernreuter from EnsAD in Paris with “Sensitive collective memories” and Camilla Marini from Milan Polytechnic with the prototype “Snap Futures”.
The winners of the “Best Projects” category are Alessandro Calabrese from IED Turin with “Freeze this post”; Martina Genovesi from Milan Polytechnic for the project “High on memory”, and Erwan Péron from EnsAD in Paris for the project “Or noir / Black Gold”.
Ever since its first edition, this project has been based on the premise that for the younger generations social media are far more than a means of communication and above all are a new way of organising their way of thinking. The real innovation of Ceramic Futures lies in the way the project is organised: there is a new digital side to our lives and, whether we like it or not, we have to come to terms with the changes that this entails. Adopting this approach, the more than 100 students involved in the three editions of the initiative have each developed prototypes, attracting the online attention of thousands of users who have observed, supported and commented on the work of the future designers.
But that’s not all. The project, which will be concluded at Cersaie (Bologna, 28 September – 2 October) with an exhibition, a catalogue and a conference to be held in the Architecture Gallery on Wednesday 30 September, should be seen as an ethnographic exploration that is bound to influence the development of ceramic products of the future. For this reason, the exhibition held in the Architecture Gallery at Cersaie will also host a selection of the most interesting products developed in previous editions.

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