Ceramics of Italy events to be held in Hamburg and Munich
Date:November 10, 2016
With the aim of creating new contacts and networking opportunities between Italian ceramic companies and German architects, the Italian Trade Agency ICE-Agenzia in partnership with the German agency Bauverlag and Edi.Cer.Spa, a subsidiary of Confindustria Ceramica, have organised two roadshows entitled Ceramics of Italy – Ceramics in Architecture. The first will be held on 22 November at 4.30 pm in the Panoramadeck Emporio Tower in Hamburg, the second on 24 November, also at 4.30 pm, on the premises of Planworx GmbH in Munich. These meetings follow on from the two events held successfully in Berlin and Cologne last March.
The meetings aim to promote the Italian ceramic industry and will be an excellent opportunity for the ceramic industry to meet German architecture professionals. In particular, the participating ceramic companies will provide architects with information on the latest new Italian ceramic products and discuss materials and their applications. They will seek to identify the criteria behind the choice of materials and to assess the influence of Italian-made products while promoting awareness of the Ceramics of Italy label and the positive values it represents.
Based on a participation formula that has proved popular with both Italian producers and foreign architects, each company has a space where it can exhibit its own samples of ceramic products and informational material.
A total of 17 Italian ceramic companies will be taking part in each of these two events: Altaeco, Atlas Concorde, Century, Ceramica Panaria, Cerdisa, Cotto d’Este, Edimax, Fap, Gruppo Romani, Laminam, Lea, Mipa, Marazzi, Monocibec, Refin, Rondine, Settecento and Sichenia.
As part of the now well-established international roadshow formula, the Chairman of Confindustria Ceramica’s Promotional Activities and Trade Fairs Commission, Emilio Mussini, will present key data regarding the Italian ceramic industry and the sector’s major exhibition Cersaie. Keynote speakers will also be present to discuss the theme of architecture and ceramics. In particular, the meetings in Hamburg and Munich will see the participation of Marco Casamonti, principal of the Florence-based practice Archea Associati, and Jochen Klein, an architect from Studio Libeskind of Zurich. The events will take place in an informal atmosphere in which companies and architects can share ideas and an appreciation of new products and Italian food.