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Ceramics of Italy on social media

by Nico Nieri (Social Media Strategist, Novità Communications)

Thanks to a carefully planned social media strategy, thousands of people are connected to Ceramics Of Italy and learn something new about the Italian ceramics industry and what it has to offer every day.

Followers are given the chance to discover the latest trends in tile thanks to the #TileTuesday series: each month a specific trend is presented. From Fragments and Chevron Chic to Greyscale and Life Aquatic, the trends and different tile products seen at this past edition of Cersaie are promoted and presented to the North American audience.

Residential, commercial or hospitality, Italian tiles are used in some of the best remodels, renovations and new projects around the world, and Ceramics Of Italy makes sure to present one inspiring space a week using the hashtag #ProjectTile.

A special focus is reserved for sanitaryware and tableware producers every Wednesday, showcasing the many #MadeInItaly brands with an international appeal.

Ceramics Of Italy also celebrates its heritage and roots with the #HistoryOfTile series, sharing the long history of Italian ceramic tradition from Roman mosaics to Gio Ponti’s ceramics.

Rooted in the past but very aware of the present, Ceramics Of Italy uses social media as a tool to connect with people in the design industry during tradeshows, posting live updates and participating in the social media conversation around the shows.

Sustainability is a hot topic on social media, and Ceramics of Italy chimes in by sharing the group’s green practices as well as the most sustainable products for #SustainableSunday, a moment when the social media sphere discusses about these important themes.

Follow Ceramics Of Italy:
Facebook: www.facebook.com/CeramicsOfItalyNA
Twitter, Instagram and Pinterest: @CeramicsOfItaly

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