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Ceramics of Italy at Mosbuild 2014

A total of 40 Italian companies and brands will be taking part in the Cersanex section of Mosbuild 2014, devoted to ceramics, natural and artificial stone, bathroom furnishings and accessories, swimming pools and saunas. The foremost Russian building materials exhibition, Mosbuild will be held from 15 to 18 April in the Expocenter in Moscow.

The Russian market has always been highly receptive to these high-end, branded and strongly decorative products that bring a bold sense of style to luxury habitats. Ceramic tile consumption in Russia has been increasing steadily since 2010. In 2013 it totalled 191.7 million square metres and is expected to see further growth over the next two years. Some 70% of tile consumption consists of products made by local manufacturers, while Italian imports amount to 5.4 million square metres with an average price of 26.8 euro per square metre.

The annual show Mosbuild covers a total floor space of 150,000 sq.m and attracts more than 2,300 exhibitors and around 175,000 visitors. The Italian companies and brands taking part this year are: Abita, ABK, Alfalux, Ariana, Atlas Concorde, Brennero, Casalgrande-Padana, CCV Castelvetro, Caesar, Capri, Cerasarda, Cercom, Cerdisa, Cir, Cisa, Coem, Del Conca, Edilcuoghi, Edilgres, Faetano, Fap, Flaviker, Gardenia Orchidea, Globo, Kale Italia, Keope, Lord, Mirage, Novabell, Olympia, Pastorelli, Progress Profiles, Ricchetti, Roberto Cavalli Home Luxury Tiles, Saime San Prospero, Sant’Agostino, Serenissima, Settecento, Tagina and Vallelunga.

Ceramics of Italy is sporting a new smart and technological look at this year’s show.

The institutional stand, #C315 in pavilion 2.1., will be hosting all the Italian companies taking part in the show. It will feature an assistance point for Italian exhibitors and visitors and a multimedia information area equipped with iPads. Russian attendees wishing to prepare for their visits to Italian companies in advance can come to the show fully organised. For this purpose, Ceramics of Italy has for the first time developed a Ceramics of Italy Russia app that can be downloaded free of charge from Apple Store and Google Play for use on tablets and smartphones. This app will help visitors navigate through the world of Italian tiles, providing lists of Italian companies, their locations at the show and fact sheets complete with references, descriptions and new products.

The association’s networking activities are continuing this year with the Cersaie Business project, in which Ceramics of Italy will invite delegations of building designers and interior designers to the show for two days to meet the Italian companies and find out more about the latest new products.

The latest developments in the industry will be presented and discussed during the seminar entitled “The ceramic tile market: new technologies as a factor of growth held at the exhibition centre on 15 April at 12.00. That evening, during the event celebrating the 20th anniversary of Mosbuild/Cersanex in the hotel Ritz in Moscow, Confindustria Ceramica will present the Russian Distributor Award to Minsk-based Skvirel Group.

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