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Ceramic Tiles of Italy at SIA Guest 2010, between research and innovation

This year’s SIA Guest, the International Hospitality Exhibition to be held in Rimini from 20 to 23 November 2010, will be showcasing the excellence of Italian ceramics under the Ceramics of Italy mark. Organised by Confindustria Ceramica’s publishing and promotional division Edi.Cer. Spa, the initiative will offer an opportunity for hospitality professionals to meet the ceramic tile industry. SIA Guest will serve as a prestigious venue for the tradition, quality, innovation and creativity of the Italian ceramic tile industry while offering the opportunity for contacts with professionals from the hotel and hospitality sector.

Against a backdrop of innovation, new trends, places and atmospheres in a constantly evolving market, Ceramics of Italy will showcase the unique style and famous design of Italian ceramics. The CTI mark will be present with a collective stand extending over an area of 144 square metres (hall A5, stand 164) designed by architects Dante Donegani and Giovanni Lauda. The participating companies will use sales corners to display the finest of their 2010 production, from the most daring innovations to sophisticated aesthetics. The stand will also serve as an infopoint for ceramic products with the aim of promoting an awareness amongst professionals of the benefits of ceramic tiles and an appreciation of the new interior design culture that Ceramics of Italy is promoting all over the world. The 11 ceramic tile companies taking part in SIA Guest 2010 are: Atlas Concorde, Ceramiche Keope, Cerdomus, Cooperativa Ceramica d’Imola, Cotto d’Este Nuove Superfici, Fap Ceramiche, Impronta Ceramiche, Industrie Ceramiche Piemme, Lea Ceramiche, Refin Ceramiche and Rondine Group.

Now in its sixtieth year, SIA Guest 2010 is a unique international event that reconfirms its role as a meeting point for all Italian and international industrial players in the hospitality market. The show has acquired enormous experience and expertise over the years and its importance is demonstrated by the figures: 90,000 square metres of exhibition space, 700 exhibitor companies, more than 44,000 professional visitors, 908 business meetings between international buyers and exhibitor companies, and full coverage by the specialist press with programmes broadcast on the major national television news programmes. Like every year, the show offers a wide range of exhibits, including hotel, contract, furnishing and design accessories for interiors, floor and wall covering materials, fabrics, lighting, bathroom furnishings, wellness & fitness, catering equipment and systems, and technologies for automation, domotics and energy saving. There is an increasing trend towards future and innovation, as reflected in the show’s slogan “Research and Design for future hospitality scenarios” and the introduction of the hall SIA Trend, a new showcase of excellence and more radical forms of experimentation in the field of hotel sector design.

Meetings, conferences, debates, workshops, training sessions, competitions, exhibition spaces, theme shows, installations and events devoted to the various product sectors will increase the interactivity of the international show and promote active involvement on the part of exhibitors and visitors.

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