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Cer-Stile. Italian Style Concept

Cer-Stile, a collective exhibition that marks the continuation of the Cer-Sea initiative held in 2014, will be staged in Bologna from 28 September to 2 October 2015 during Cersaie, the International exhibition of ceramic tile and bathroom furnishings.
Offering a three-stage journey of exploration through Italy’s key areas of excellence, from north to south, from the mountains to the sea, it will extend over an area of 1,500 sq.m and will combine a visionary concept with concrete aspects of remodelling, the common thread running through all the various settings.

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Rather than symbolic locations, it will feature real habitats where visitors will have a chance to explore the unique Italian style offered by companies and their products.
Mountain huts, shelters and ski lifts will be redesigned to create a new look and potential new activities.
Likewise, abandoned beaches and dilapidated seaside resorts will serve as the starting point for an imaginary waterfront building remodelling programme.
A disused railway station will become the central conceptual hub of the exhibition, serving as an event venue or a meeting place where participating companies can create profitable business opportunities.
Food and drink will be another key aspect of the event, allowing visitors to discover the unique flavours of great Italian cuisine.
At Cer-Stile the design efforts of the creators of the exhibition, Angelo Dall’Aglio and Davide Vercelli, will offer a wealth of ideas to visitors keen to discover the highlights of Italian excellence.
Cer-Stile is promoted by Edi.Cer. spa, BolognaFiere and Promos srl and organised by Promos srl.

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