Cer Magazine interviews the architects of the IT Italian Tower in Abu Dhabi.

The French version can now be viewed on iPad

The recently released French issue 26 of Cer Magazine International features an interview with Michele Franzina from the practice Franzina Partners Architettura plus a discussion of the latest trends in the sanitaryware and ceramic tile sectors in Trend Town Trip, conversations with the French distributor Pavan, winner of the Confindustria Ceramica Distributor Award at Cersaie 2010, and an outline of the latest projects featuring Italian ceramics.

Cer Magazine International also explores major international projects involving the use of Italian ceramic products and was launched in the iPad App Store two months ago (News category, Architecture and Design section). Now, the French version of the magazine can likewise be browsed offline by downloading the free Cer Magazine application. The new digital version will be available for download at six monthly intervals in conjunction with the publication of the magazine.

FPA Franzina Partners Architettura, the renowned multidisciplinary technical firm specialising in the hotel sector, has designed a 160-metre-high tower in Abu Dhabi in the United Arab Emirates, the IT Italian Tower, which will be entirely built using products and technologies supplied by Italian companies. Managing director Michele Franzina discusses this project and his team’s philosophy.

While the projects differ in terms of building typology, location and technical and aesthetic characteristics, the one thing they all have in common is their use of Italian ceramic tiles. They range from the rationalism of a single-family home in Budapest to the late eighteenth century architecture of a former lemon-house converted into a restaurant in the province of Como, from the combination of ceramic and glass in an architecture studio to the coloured interiors of a Bremen hotel designed by Karim Rashid, from the many commercial spaces of a shopping mall in Texas to an exclusive and sophisticated fitness village in Milan.

The latest developments in the field of Italian ceramics are explored by Cer Magazine as it continues its tour of the world’s trend capitals. This issue’s Trend Town Trip article focuses on the bella vita of Rome, the vibrant colours and Latin energy of São Paulo and the sophisticated luxury of Moscow.

An article on Cersaie, the international exhibition of ceramic tiles and bathroom furnishings held in the Bologna exhibition centre from 28 September to 2 October, reports on the many events organised during the show, including meetings devoted to new trends in architecture and design. In particular, it highlights the success of the exhibition which attracted 85,000 visitors, including some 25,000 foreign attendees.