Bonola Flower by Flaminia on show at Palazzo Cusani on the occasion of the milan design week
Date:April 14, 2017
Present, past and future meet in the design vision of Flaminia, high-end brand specialising in ceramic sanitary ware. Art and interior design, creativity and architecture reveal Flaminia’s approach to the culture of design. Functionality surpasses itself and discovers new expressive languages, that Flaminia gets across with its installation Bonola Flower, on the occasion of the Milan design week.
In a perfect volume, in an altogether silent environment, in a finely decorated space, where every detail is a masterpiece, time stands still and the majesty of 18th century Palazzo Cusani becomes the keeper of the magic of life: a flower slowly opens and creative tension is captured in an instant.
Conceived by Jasper Morrison for Flaminia, the concept interprets with fresh eyes the regularity of the Bonola washbasin created by the designer for the company, and, in a play of repetitions, evokes the archetype of the flower. The colour white contributes to strengthen the idea of abstraction in which an object for everyday use gets to play the leading role in an artistic experience. The installation is able to showcase the product in all its perspectives, putting the world of the bathroom at the centre of the debate on home design.
A perfect sign, in the shape of a circle, is the inspiration for the Bonola washbasin. Unusually slender walls bear witness to the company’s expertise in working with ceramic materials. A striking presence and perceptual lightness account for the success of this constantly evolving project.
With its Bonola Flower installation, Flaminia reasserts its capacity to give expression to the latest home design trends, giving life to a narrative where design, aesthetics and handicraft values are intertwined. An ambassador of Italian-made products in the world, Flaminia has written its history by virtue of its creative power and the passion with which it continues to manufacture its products exclusively in Italy.
Jasper Morrison. Born in London in 1959, he graduated at the Royal College of Art and established his first design office in 1986. Immediately after this, he began his lasting and useful cooperation with Cappellini; nowadays, he works in London and in Paris for high level companies such as Alessi, Flos, Rowenta, Sony and Samsung. Each Morrison’s project has a minimal elegance which makes it strongly modern beeing a sort of archetype linked to past, favouring function on expression.
Bonola. design Jasper Morrison. A sign of absolute precision defines the line of washbasins with a fluid top and round bottom, outlined by a particularly thin edge, exalting the quality of the technique involved
in creating the ceramic piece. In the self-standing version, the tapered column blends harmonically with the basin, giving the whole the appearance of an extremely light design. The toiled bowl is proposed with Goclean®, the innovative flushing system patented by Flaminia.