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Beautiful, resistant, versatile: that’s Italian ceramics

The introduction of digital printing, with its ability to reproduce images of high definition in full range of colours, is a turning point in the history of Italian ceramic tiles. This attains to production plants, organization of work, raw materials employed – although here we’re going to deal with its implications on the market.

The most popular model of consumption to be found in the advanced world is the one leading to the personalization of demand and the research for the best solution to respond to one’s needs; here Italian tiles play a leading role in the satisfaction of this kind of needs.

You are now able to browse the new range of products “spring summer 2016”: more than 200 images showing what latest products are ready for the different markets.

Tiles for floors and walls, indoor or outdoor, defining the latest trends and consolidating them in time. It’s an important achievement, that goes well with the tendency in architecture and interior design to avoid the ephemeral and to enhance the value of duration and durability of Italian ceramics, as a sign indicating a quality/price relation which is well appreciated by consumers groups.

The culture of beauty and harmony, applied to the different aspects of Living, plays an important role in the competitiveness of Italian ceramic tile industry. This versatility, along with beauty and resistance, is able to make a difference in international competition.

April 13, 2016

[ Editorial of Cer Magazine NEWS n. 4/2016, the Ceramics of Italy e-magazine ]

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