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The Italian ceramic industry focuses on the Russian market

 

For the second time, Ceramics of Italy is taking part in Batimat Russia 2016, the international building and construction show to be held in Moscow from 5 to 8 April 2016. The event focuses in particular on technologies for the world of architecture and building, flooring, interior finishings, bathroom furnishings and design accessories.

 

Held in the Crocus Center, the Moscow exhibition centre located in a rapidly growing commercial and residential district, the show is an important appointment for professionals, distributors and manufacturers of materials, equipment and technologies.

 

The best of world ceramic tile production is displayed in the halls devoted to ceramic, Hall 7 and Hall 8. A total of 28 Italian companies and brands are exhibiting in the two halls, most of them in a Ceramics of Italy space located in Hall 7.

 

The companies and brands taking part include:

41zero42, Abita, Ava, Atlas Concorde, Casabella Ceramiche, Casalgrande Padana, Century, Ceramica Colli di Sassuolo, Ceramica del Conca, Ceramiche Brennero, Cerasarda, Cercom, Cir, Fap Ceramiche, Gardenia Orchidea, La Fabbrica, Lea Ceramiche, Mirage, Monocibec, Naxos, Novabell, Pastorelli, Progress Profiles, Serenissima, Settecento Mosaici e Ceramiche d’Arte, Vallelunga&Co., and Versace Ceramics.

 

Hall 7 also features a Ceramics of Italy assistance point (stand 211) which offers its services to all the Italian companies taking part in the show. It features an information area where visitors can pick up copies of the magazine Cer Magazine International and the Ceramica Amica consumer guide, both in Russian, and a hospitality service offering Italian-style breakfast, cafeteria and buffet-lunch.

 

As part of the Cersaie Business project, organised specially for the occasion by Ceramics of Italy in partnership with the magazine Elite, the Italian ceramic industry has invited delegations of construction engineers and interior designers to the show for two days to visit the exhibitor companies and find out about the latest Italian products. On 6 April at 4.00 pm the Ceramics of Italy stand will host the presentation ceremony for the Confindustria Ceramica Russian Distributor Award, which will be presented to the best Russian distributor in recognition of the collaboration and support it has given to the Italian ceramic industry over the years.

 

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Ceramics of Italy is once again taking part in the international construction fair Batimat Russia 2016 along with 28 Italian ceramic companies. The most important institutional event, the presentation of the Confindustria Ceramica Russian Distributor Award 2016, was held today in the Ceramics of Italy space in Hall 7 of the Crocus Expo International Exhibition Center.

 

“This is the second time that the Italian ceramic industry has had such a large presence at this construction exhibition, which remains one of the most strongly attended events after Cersaie,” said Confindustria Ceramica’s Chairman Vittorio Borelli. “We were present last year when the building market began to experience difficulties and the depreciation of the rouble hit exports. We are here again this year because the Italian ceramic industry sees Russia as a strategic market.”

 

“This is the 9th edition of the Confindustria Ceramica Russian Distributor Award,” continued Emilio Mussini, chairman of the association’s Promotional Activities and Trade Fairs Commission. “The characteristics taken into consideration by the Italian judges in choosing the Russian distributor of the year include reliability and professionalism in business relationships, promotional initiatives, loyalty to Italian ceramic products, business volume, and the creation of genuine partnerships between Italian manufacturers and Russian distributors.” “The winner of the 2016 award is ‘Stili di Vita’ of Krasnogorsk,” announced Emilio Mussini. “The Russian company’s name uses the Italian phrase for “lifestyles” to express a very important interior design concept. The company was founded in 1996 and celebrates its 20th anniversary this year. It has 4 showrooms in Moscow and a staff of 12 employees and represents prestigious Italian brands.”

 

“I’d like to say a big thank you to the jury, the members of the association and the companies that have been working with us for 20 years,” said the company’s owner Lukin Oleg. “For us working with Italy means working with people who have first and foremost become our friends, and for this reason will never be replaced by competitors from other countries. This day – twenty years since our company was set up – would not have been possible without our Italian partner Roberto Staccoli.”

 

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