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Bathroom Excellence 1998-2012 – ADI Design Index @ Cersaie 2013

by Cristina Faedi

In a world preview at Cersaie 2013 (23 – 27 September 2013), more than a hundred products designed for the bathroom and selected by the Italian Association for Industrial Design ADI will be displayed during the five days of the show. This exhibition of products and materials explores the development of the bathroom over the last few decades, focusing in particular on aesthetic innovations and the use of the most advanced technologies. It traces out a timeline of the design and industrial processes that occurred between 1998 and 2012 through a display of the products published in the ADI Design Index, the annual publication containing the finest examples of Italian design chosen by the ADI Permanent Design Monitor. These examples of excellence have been carefully selected by experts over the years from a wide range of bathroom furnishing products submitted every three years to the coveted “Compasso d’Oro” award.

The displayed products, hosted in an approximately 400 square metre area as part of a visually striking exhibit, are the result of a further selection of the 178 products by 110 companies (including many exhibitors at Cersaie) published in the ADI Design Index. The exhibition will run throughout Cersaie, from Monday 23 to Friday 27 September.

“This exhibition offers an important insight into social trends. As always, design is closely bound up with behaviour, customs and culture, and ultimately with anthropology,” commented professor Carlo Branzaglia, Chairman of ADI’s Emilia Romagna Delegation and a member of the exhibition’s Scientific Committee.

“Italian ceramics and design are two closely-related sectors, the manufacturing versatility of the former finding fertile ground for experimentation in the latter,” commented Vittorio Borelli, Chairman of Confindustria Ceramica’s Promotional and Trade Fairs Activities Committee. As the world’s foremost showcase of new trends in ceramic and bathroom furnishings, Cersaie is particularly appropriate as the venue for this exhibition.”

www.cersaie.it

 

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