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5 things you should know about Ceramics of Italy on social media

by Nico Nieri, Novità PR

Over the last few years, social media has become significantly more important: not only has it changed the way that people interact with each other, but it has also transformed how brands, organizations and traditional media communicate with their audience. Social media now plays a crucial role in marketing strategies as marketers see it as an opportunity to speak directly to their target, strengthen their online presence and connect with potential new customers. If you look at the numbers, it’s not hard to understand why: more than 1 billion people are on Facebook every month, 500 million tweets and 60 million Instagram photos are shared every day, and more than three thousand images are pinned on Pinterest every minute. Social networks have become real media outlets, just as important as TV and print, and are a way for companies to increase brand awareness, connect with people who really care about their products, and increase sales.

Ceramics of Italy has a devoted and growing fan base on social media, with thousands of followers on Facebook, Twitter, Instagram, Pinterest and YouTube. By having a prominent institutional presence, Ceramics of Italy is able to serve as a social media hub for the Italian ceramics industry, sharing industry updates as well as companies’ product and event news with tile lovers, the architecture and design community and “Made in Italy” enthusiasts around the world. This is further enhanced by a growing number of Italian ceramic companies with their own social media channels. Here are five ways that Ceramics of Italy is engaging the online community and five moments for companies to join the conversation!

1. Trends In Tile
As leaders in innovative design, Italian companies are natural trendsetters in the tile industry. With this in mind, Ceramics of Italy presents a different trend each month and highlights a different company and product every Tuesday. Why Tuesday? Because #TileTuesday is a very popular hashtag, which people use to talk about all things tile and discuss what’s new on the market. From “industrial mix” to “shabby chic,” Italians are also tastemakers on social media.

2. “Made In Italy”
“Made in Italy” is a synonym for style, high quality, creativity and outstanding craftsmanship. With a number of beautifully organized Pinterest boards, Ceramics of Italy points this out very precisely, presenting all of the different Italian ceramic trends and collections. It’s a perfect way for users to find inspiration and discover new Italian products.

3. Sustainability
Designers and consumers are very sensitive about sustainability. Ceramics Of Italy reaffirms its leadership with #SustainableSunday, an occasion to share the green practices of the group and give visibility to the companies that are producing eco-friendly tiles.

4. Celebrating Italian heritage
Being Italian means being surrounded by history. Through the #HistoryOfTile series, Ceramics of Italy embarks on a time-traveling adventure, sharing the most astounding mosaics and ceramics of the past, from Roman villas and Byzantine cathedrals to the mid-century designs of Gio Ponti and Piero Fornasetti.

5. Fairs, trade shows and events
Remembering the past is good, but social media is also about what’s happening here and now. Ceramics Of Italy always covers its events and tradeshows with live posting and tweeting, From Coverings and ICFF to Maison Object and Cersaie, it’s a real insider look from the biggest design fairs in the world!

Connect with Ceramics Of Italy on Facebook, Twitter, Instagram and Pinterest at @CeramicsOfItaly.

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